Ever wonder what happens between submitting a media request and seeing a post on social media? This session pulls back the curtain on the process and shows school leaders and staff how they can become stronger partners in sharing their school stories. Participants will learn practical strategies to improve event coverage requests, increase visibility through tagging and branded hashtags, and support timely, engaging content creation. The session will also provide guidance for schools interested in launching or strengthening their own social media presence while aligning with division expectations and best practices. Attendees will leave with actionable tips to help elevate and celebrate their school communities.